Monthly Archives: January 2010

What Market Are You Really In?

I wrote a week or so ago that Apple didn’t see itself in the computer market, but that the mobile communications market was part of its core business. Sure enough, during the launch of the iPad, Steve Jobs commented that … Continue reading

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What Would Steve Jobs Do With Your Business?

Sometimes it’s hard to generate new ideas for growth. You need a different way of thinking to make the breakthrough. One technique I use with my clients when developing new growth opportunities is called Brand Takeover. It asks managers to … Continue reading

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Six Of The Best

Every six months I pull together a collection of my best articles, from this blog, my newsletter and from other articles I’ve had published. You can download my latest, January 2010 edition of Six Of The Best here, which includes … Continue reading

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It’s Not A Lack Of Ideas You’re Short Of…..

…..it’s the discipline and focus to make your ideas a reality. I’ve just finished a workshop helping an fmcg client and one of its major customers develop a joint plan to drive sales and profit growth. Most of the ideas … Continue reading

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For Genuine Customer Insights, Go Beyond Research

Click on the link to read my article, For Genuine Customer Insights, Go Beyond Research, which has just been posted on BNET. © Stuart Cross 2010. All rights reserved.

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Are You Reactive Or Proactive?

Which of these approaches best describe how you work?

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Top 10 Strategy Pitfalls

I was in a meeting with a strategy director yesterday, when he shared his concern that his strategy team may be missing a trick. He wanted to make sure that the processes and approaches he is currently using to develop … Continue reading

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Growing Ahead of the Curve

How would you change your business if your profits were about to fall by 50%? We are willing to make big changes when a crisis happens, but are more resistant to change in the good times. Stuart sets out some … Continue reading

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8 Characteristics of Great Strategic Leaders

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Why We Can No Longer Rely On Financial Services

Click on the link to read my article, Why We Can No Longer Rely On Financial Services, which has just been posted on BNET. © Stuart Cross 2010. All rights reserved.

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