Author Archives: Stuart Cross

Business Rocks – What’s Your Manifesto?

This week’s riff: Parliament reopened this week with the Queen’s Speech, setting out the legislative programme that the new government will pursue over the next two years. The programme was based on the Conservative Party’s election manifesto, widely regarded as … Continue reading

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25 Ways to Lead Your Market

In yesterday’s post – see here – I set out that you had to be #1 in your market, in some form, or risk your ability to grow and thrive. But what are the different ways you can lead your … Continue reading

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#1 or Gone: Why You Must Become A Market Leader

Which airline is the #1 player? If you ask this question in the USA, you’ll probably find that Southwest Airlines is the leader, while in Europe it’s Ryanair. If you look at long-haul flights then Singapore Airlines is often passengers’ … Continue reading

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Business Rocks: 80-15-5

This week’s riff: I was sharing a strategy proposal with a potential new client this week, when he asked me how much time the work would demand of him and his top team. I told him that it would need … Continue reading

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Remember, Nothing Fails Like Success

Many companies struggle and fail, not because they are bad at what they do, but because they are great at what they do. Look at Kodak, for example. Its decline didn’t result from the company being poor at film processing. … Continue reading

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Cross Shots: The Power of 6000

The power of the 6000 opportunities to talk strategy for your business. © Stuart Cross 2017. All rights reserved.

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The Customer’s Not Always Right, But That’s The Way To Bet

In dynamic, turbulent and fast-moving markets, driven by almost unbelievable technological advancements, you can easily become distracted by the noise and activity in your markets and forget this critical business truth. You do so at your peril. Like a party … Continue reading

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Strategy Is Like Football – They Both Need A Goal

This is the second in a series of articles expanding on my recent post, Strategic Power: A Manifesto to Revolutionise Growth. When I coach my junior football teams and we’re doing passing exercises, the boys can quickly lose enthusiasm. But … Continue reading

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The Truth Can’t Hurt You

This is the first in 12 short articles expanding on my recent post, Strategic Power: A Manifesto to Revolutionise Growth A relatively little-known 1980s Elvis Costello song, I Want You, has these lines: The truth can’t hurt you It’s just … Continue reading

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Cross Shots: This Chart Will Help You Take Better Actions

This Chart Will Help You Take Better Actions © Stuart Cross 2017. All rights reserved.

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