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Author Archives: Stuart Cross
Book Review: Business Executive Magazine
From the February edition of Business Executive magazine: “This book is a well-timed initiative for those CEOs who want to act differently, grow their business and lead from the front” To download a free chapter or buy a copy, just … Continue reading
Posted in Stuart's World
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Stuart’s Five Minute Friday Focus – 10 February 2012
This Week’s Focus: To all of you who were about to forget, here’s just a gentle reminder that it’s Valentine’s Day next Tuesday, a day when we focus on what we admire most about our loved ones. Whether it’s ourselves, … Continue reading
The 3R’s Of Growth
Following the successful launch of a business, there are three stages of growth, each of which require different management styles and focus. Refinement. Once a business is growing sustainably and profitably, particularly in relatively stable markets, the emphasis is on … Continue reading
Posted in Growth, Strategy
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Interview With Libby Wagner
Just before Christmas I had the pleasure of being interviewed about my new book, The CEO’s Strategy Handbook, by leadership expert, Libby Wagner. Just click on the link to here us discussing how business leaders can make strategy practical. Libby … Continue reading
Posted in Strategy, Stuart's World
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Stuart’s Five Minute Friday Focus – 3 February 2012
This Week’s Focus: When I was six I found a sparrow in our family garden that had a broken wing. My mum and I put it in a box and gave it some milk and bread. The following morning the … Continue reading
Stuart’s Five Minute Friday Focus – 27 January 2012
This week’s focus: In my experience, one of the biggest time-wasters in business meetings is where a decision on whether a new project should be pursued (a WHAT decision), becomes overtaken by a discussion on the various ways it could … Continue reading
New Speaking Testiominal: Linclon Marketing Club
I recently spoke at the inaugural meeting of the Lincoln Marketing Club. Here’s what the head of the club, Fiona Debell, said about my session: “Stuart’s ability to engage the audience was superb. His session was relevant, appropriate and beneficial … Continue reading
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The Key To Customer Advocacy
My new article, The Key To Customer Advocacy, has just been published on Bill Lee’s Reference Point blog – click here. Bill is a US-based expert in managing customer relationships, and you can find out more about him and his … Continue reading
Posted in Growth
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Stuart’s Five Minute Friday Focus – 20 January 2012
This week’s focus: Over the last few years I have been writing and speaking about my observation that ‘nothing fails like success’, and that many companies don’t fail because they’re bad at what they do, but because they’re great at … Continue reading


