Category Archives: Growth

The Key To Customer Advocacy

My new article, The Key To Customer Advocacy, has just been published on Bill Lee’s Reference Point blog – click here. Bill is a US-based expert in managing customer relationships, and you can find out more about him and his … Continue reading

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Fresh & Easy = Stale & Hard

The problems mount up for new Tesco CEO, Phil Clarke, and one of the biggest issues on his desk is how to deal with the under-performing US business, Fresh & Easy, which announced further losses and store closures this week. … Continue reading

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Don’t Get Stuck In The Ruts Of Success

My new article, Don’t Get Stuck In The Ruts Of Success, has just been published by my friend and partner, Alan Weiss, on his blog, Contrarian Consulting. Click here to read the article. © Stuart Cross 2011. All rights reserved.

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Growing To The Next Level

I am currently in Stresa, on the shore of Lake Maggiore in Italy, on a three-day intensive programme with other leading consultants to review and develop our businesses and improve our value to. Our first day has focused on how … Continue reading

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Gozo, Google and Growth

As part of our holiday to Gozo, the island that neighbours Malta in the sparkling, azure Mediterranean Sea, we visited a local farm. Martin, the farmer, proudly showed us the series of terraces, water tanks, pumps, pipes and channels that … Continue reading

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Solutions and Relationships > Products and Services

In recent weeks I’ve had several conversations with clients and prospects that are looking to build stronger relationships with their target customers. They recognise that, in the end, it is the quality and strength of a company’s relationship with their … Continue reading

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Are You Creating Unhappy Customers By Offering Them Too Much Choice?

I recently watched a great TED video by Harvard psychology professor, Dan Gilbert, on happiness, and one of the points that Gilbert made was that people are often happier and more satisfied when they are forced to accept a fait … Continue reading

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Nothing Fails Like Success (1) – Flip Video

The first in an ongoing series of examples that show how focusing excessively on current successes can create longer-term growth issues: Cisco, which bought Flip a few years ago for $800 million, is mothballing the brand. Flip sells small, easy-to-use … Continue reading

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10 Sources Of New Growth Ideas

New applications for existing technologies. Sir James Dyson’s bag-less vacuum cleaner technology was inspired by the way a local sawmill used a giant cyclone to lift and remove sawdust from the air. Combine disparate technologies. Apple’s iPod and iTunes, brought … Continue reading

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Growth In Turbulent Times

The first session of our 2011 Teleseminar series, Accelerating Growth, is next Friday, 15 April at midday (UK time). The title is Growth In Turbulent Times and in it you will learn how to avoid unnecessary defensiveness, spot and pursue … Continue reading

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