Category Archives: Innovation

Focus Your Innovation On What Won’t Change

Posted on May 19, 2010 by Stuart Cross

Most companies build their strategy by focussing on the latest market changes and dynamics and extrapolating their impact into the future. But this approach has a big problem. The pace and scale of change in the business and financial environment … Continue reading →

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Building An Innovation Process In Larger Companies

Posted on May 17, 2010 by Stuart Cross

Most breakthrough innovation is developed and delivered by small and new-start companies with nothing to lose. Large corporations that are truly innovative are all too rare. However, it need not be so. If innovation is to be sustainable in an … Continue reading →

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Innovation: Steal, Don’t Imitate

Posted on May 7, 2010 by Stuart Cross

The skill is to make it into something better or different. As TS Elliot once wrote: “Immature poets imitate; mature poets steal; bad poets deface what they take, and good poets make it into something better, or at least something … Continue reading →

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Aligning Strategy And Innovation

Posted on May 5, 2010 by Stuart Cross

Innovation is not just about new product development. Most of the innovation literature focuses on the companies that excel in developing new game-changing products and services, but this is only one aspect of innovation. I have written elsewhere that there … Continue reading →

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The Store That Never Sleeps

Posted on April 27, 2010 by Stuart Cross

I’m in New York this week and went to the Apple Store on 5th Avenue yesterday. If you ever want to get ideas for how you could bring your brand alive, this is a placed great to come. But that’s … Continue reading →

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Post-It or Past It? Three Ways To Spot A Great Business Idea

Posted on April 27, 2010 by Stuart Cross

Click on the link to read my article, Post-It or Past It? Three Ways To Spot A Great Business Idea, which has just been posted on BNET. © Stuart Cross 2010. All rights reserved.

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Take The Innovation Scorecard Test

Posted on March 31, 2010 by Stuart Cross

How effective is your organisation at innovation? Why not take my quick innovation scorecard test, and see where your approach to innovation is working and where there is further work for you and your team to do. Simply score yourself … Continue reading →

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Do You Talk About Your Products Like This?

Posted on February 4, 2010 by Stuart Cross

If not, why not? Are your products unworthy of such description, or are you too timid in promoting their benefits?

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The Innovator’s Mindset

Posted on February 3, 2010 by Stuart Cross

The chart sets out the three factors that give innovators their ability to drive change where others had simply failed to take action: Passion. Innovators are driven. They want to make a difference to the world and aren’t shy about … Continue reading →

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What Would Steve Jobs Do With Your Business?

Posted on January 28, 2010 by Stuart Cross

Sometimes it’s hard to generate new ideas for growth. You need a different way of thinking to make the breakthrough. One technique I use with my clients when developing new growth opportunities is called Brand Takeover. It asks managers to … Continue reading →

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