Category Archives: Innovation

Take The Innovation Scorecard Test

How effective is your organisation at innovation? Why not take my quick innovation scorecard test, and see where your approach to innovation is working and where there is further work for you and your team to do. Simply score yourself … Continue reading

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Do You Talk About Your Products Like This?

If not, why not? Are your products unworthy of such description, or are you too timid in promoting their benefits?

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The Innovator’s Mindset

The chart sets out the three factors that give innovators their ability to drive change where others had simply failed to take action: Passion. Innovators are driven. They want to make a difference to the world and aren’t shy about … Continue reading

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What Would Steve Jobs Do With Your Business?

Sometimes it’s hard to generate new ideas for growth. You need a different way of thinking to make the breakthrough. One technique I use with my clients when developing new growth opportunities is called Brand Takeover. It asks managers to … Continue reading

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For Genuine Customer Insights, Go Beyond Research

Click on the link to read my article, For Genuine Customer Insights, Go Beyond Research, which has just been posted on BNET. © Stuart Cross 2010. All rights reserved.

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Respect For Failure Encourages Innovation

Click on the link to read my article, Respect For Failure Encourages Innovation, which has just been posted on BNET. © Stuart Cross 2009. All rights reserved.

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10 Dimensions Of Great Customer Service

Click on the link to read my article, 10 Dimensions Of Great Customer Service, which has just been posted on BNET. © Stuart Cross 2009. All rights reserved.

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Is Breaking Up So Hard To Do?

Click on the link to read my article, Is Breaking Up So Hard To Do?, which has just been posted on BNET. © Stuart Cross 2009. All rights reserved.

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Tesco USA: Fresh, But Far From Easy

Is the Tesco management team regretting the implementation strategy for its US business, Fresh & Easy? Yesterday’s reporting of Tesco’s half-year results will do little to silence the analysts and investors who are questioning the performance of this format. I … Continue reading

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It’s Time To Redefine Your Market

Click on the link to read my article, It’s Time To Redefine Your Market, which has just been posted on BNET. © Stuart Cross 2009. All rights reserved.

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