Archive for the ‘Leadership’ Category

How To Avoid Crisis-Led Cost Cutting

Wednesday, December 16th, 2009

Click on the link to read my article, How To Avoid Crisis-Led Cost Cutting, which has just been posted on BNET.

© Stuart Cross 2009. All rights reserved.

Stuart Quoted On BNET

Tuesday, December 15th, 2009

I was recently interviewed and quoted on BNET for an article called Why Women Aren’t Making It To The Board

In many ways this is an old, familiar story, but why do you think that women are still in short supply along the executive corridor, and what, if anything, do you think should be done about it?

© Stuart Cross 2009. All rights reserved.

8 Ways To Improve The Communication Of Your Strategy

Monday, December 7th, 2009

  1. Keep it simple, stupid. If a message is to be remembered it must be simple. That’s why it’s so important to focus on your few, big priorities, and not try and list everything. In Bill Clinton’s first presidential campaign, the internal reminder about the message was a sign that read, “It’s the economy, stupid!” What’s the simple focus you want to give your organisation?
  2. Have your 3-5 strategic priorities to refer to in every discussion. When I worked for Boots the Chemists, this was the cornerstone of CEO, Richard Baker’s communication strategy. Like a politician who has decided the answers she wants give, even before she’s been asked the questions, Richard was able to bring all of his responses back to his key priorities for the business.
  3. Expect to communicate it over 6,000 times. Lets say that the strategy has a ‘life’ of three years. If you assume that there are circa 200 working days a year and that you have 10 opportunities to articulate the strategy each day, there are up to 6,000 separate strategy sound bite opportunities over the three years. Of course, you could be more communicative, but let’s start somewhere.
  4. Have conversations, not speeches. There is a time for major speeches to set out your strategy and vision, but that is just the start, not the end of your communication plan. More important is the drip, drip, drip of your daily conversations. Unless they are in line with your key messages, your carefully crafted annual speech will be quickly forgotten and ignored.
  5. Create an emotional connection, not just a rational argument. Strong logic and rationale will help your people understand the new strategy, but they will only become committed if there is an emotional impact as well. For example, one of my clients, Avon Cosmetics, focuses its message around its goal of ‘empowering women’. This message helps create an emotional connection between the company and its thousands of, almost exclusively, female representatives around the globe.
  6. Use stories and examples. One way to create emotional engagement is to use stories. For example, when Sir Stuart Rose became CEO of M&S he used the story of how one product manager created an espadrille shoe from idea to the store within 12 days as an example to the rest of the business about effective risk taking.
  7. Appeal to your people’s self-interest. People aren’t afraid of change per se; they manage change on a daily basis. However, they will only act willingly when it is in their self-interest to do so. You should therefore seek to make a connection with your people’s priorities and why delivering the strategy is good for them. Aligning bonuses and rewards with your priorities are obvious ways that you can do this, but there are other approaches. Appealing to personal development and growth opportunities, managing your people’s wellbeing, increasing the sense of belonging between the company and its people, and the wider importance of the work of your organisation are all factors which have been shown to affect employee satisfaction and loyalty.
  8. Take visible action. In the end, of course, actions speak louder than words. By taking action consistent with your message, people will see that you are serious; without action your message is just empty words. For example, one way in which P&G’s ex-CEO, AG Lafley, hammered home his message that ‘the consumer is boss’ by ensuring each of his business trips included in-home and in-store customer sessions.

Business Objectives Aren’t Just For Christmas

Tuesday, December 1st, 2009

Click on the link to read my article, Business Objectives Aren’t Just For Christmas, which has just been posted on BNET.

© Stuart Cross 2009. All rights reserved.

Overcoming Your Will To Win

Tuesday, November 24th, 2009

Click on the link to read my article, Overcoming Your Will To Win, which has just been posted on BNET.

© Stuart Cross 2009. All rights reserved.

You Can’t Chase Two Hares

Thursday, November 19th, 2009

istock_hares1There is a Japanese saying that translates, ‘you can’t chase two hares’. If a top-class hunting dog chases after a hare it has a 10% chance of catching it. But if the dog hedges its bets and tries to chase two at once, its success rate is reduced to nil. The dog quickly learns that 10% is the way to go!

How many hares are you currently chasing?

© Stuart Cross 2009. All rights reserved.

Take The Business Tool Fadaholic Test

Tuesday, November 17th, 2009

Click on the link to read my article, Take The Business Tool Fadaholic Test, which has just been posted on BNET.

© Stuart Cross 2009. All rights reserved.

Characteristics of Strategic CEO’s

Wednesday, November 4th, 2009

As the CEO of your organisation, you are in a unique position to guide the development and delivery of your strategy. In my experience, the business leaders who are best able to tackle and drive strategy are those who display the following eight behaviours and characteristics:

  1. They are willing to make clear choices and trade-offs. They know that they can’t necessarily have it all and must choose how they wish to compete.
  2. They continuously raise the bar. Today’s successes are not enough for “Strategic CEO’s”, who are forever looking for ways to reach the next level.
  3. They combine analytical rigour with creativity and serendipity. They deal with facts, rather than hope, but are also open to new ideas and concepts.
  4. They create a strong team around them. They welcome strong, well-rounded executives and managers as part of their team, and don’t need to ‘do it all’.
  5. They hold their people to account and always follow-through. Excellence in execution is critical to them, and they never forget what others have promised to deliver.
  6. They don’t rely on the numbers for their insights. They spend significant time with customers, colleagues and suppliers to drive their understanding of the business.
  7. They focus on a few big things. Even though they keep the bar raised high, they seek to ensure that the organisation doesn’t bite off more than it can chew.
  8. They are exemplar communicators. They love to talk about their business and share stories and anecdotes as a way of engaging their people and their stakeholders.

Which of these characteristics do you share, and where do you need to review your current behaviours?

© Stuart Cross 2009. All rights reserved.

The Beauty Of Failure

Thursday, October 29th, 2009

frosted roseA couple of things happened yesterday to remind me that, when it comes to business, failure is seldom fatal.

First, I read Luke Johnson’s article in the FT, which argued that setbacks and failures were the crucibles in which great business leaders are forged. Far from being the death of executive careers, Johnson argues that they can, with resilience and commitment, be their launch pad.

Second, and far more memorably, I had a phone conversation with the ex-boss who made me redundant over three years ago.

During the course of our conversation, we discussed the possibility of me helping this manager’s team develop a new, more radical growth strategy.

We may or may not end up working together (although I would be more than happy to help). The big lesson for me from this, however, is that our reputations and careers are not written in stone, but are more like a garden.

With careful nurturing and pruning, gardens bloom and prosper and are more than able to withstand periodic frosts, dry spells and floods. Healthy growth will soon reappear.

Our careers are similar. The odd setback may hurt our ego, and possibly our wallet, but the experience from failure can be invaluable.

And careers, like gardens, which are immaculately groomed are, well, a bit boring aren’t they?

© Stuart Cross 2009. All rights reserved.

Lessons From BA and Royal Mail: Strike Now, or Strikes Later

Wednesday, October 28th, 2009

Click on the link to read my article, Lessons From BA and Royal Mail: Strike Now, Or Strikes Later, which has just been posted on BNET.

© Stuart Cross 2009. All rights reserved.