25 Ways to Lead Your Market

Here are 25 ways you can lead your market. Which of these would best drive the profitable growth and success of your business?

In yesterday’s post – see here – I set out that you had to be #1 in your market, in some form, or risk your ability to grow and thrive.

But what are the different ways you can lead your market? Critically, it doesn’t need to be simply market share, though that can help. Rather, your form of leadership should be sufficiently attractive to your customers that it generates the returns necessary for your business to thrive.

Here are 25 ways you can lead your market. Which of these would best drive the profitable growth and success of your business?

  1. The biggest overall market share
  2. The biggest share of a particular city, region or country
  3. The most profitable player
  4. The biggest geographical reach (most countries served)
  5. Leadership of a particular channel
  6. The biggest share of a particular customer or market segment
  7. The lowest prices in your market
  8. The highest prices in your market
  9. The highest quality products
  10. The biggest range and choice
  11. The fastest turnaround and delivery time
  12. The most enjoyable customer experience
  13. The friendliest service
  14. The most expert service
  15. First for the latest fashion trends
  16. The most personalised and bespoke products, services and solutions
  17. The very best deals and offers
  18. The most hassle-free customer experience
  19. The coolest designs
  20. The most convenient locations
  21. The best customer rewards
  22. The greatest level of product and service innovation
  23. The most satisfied and loyal customers
  24. The most customers served
  25. Famous for going the extra mile

 

© Stuart Cross 2017. All rights reserved.

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